As a B2B Sales or Marketing leader, you are facing increased pressure to drive revenue growth with a modern buyer that is more complex to connect with more than ever. They are digitally driven, socially connected, mobile, and empowered, with nearly unlimited access to information and people. In order to win today, studies show that Sales and Marketing must align their efforts and operate as one Revenue Engine.
The Challenge: How do you make the business case to get the stakeholder support you need to make this transformation a reality? How do you begin the alignment process?